Dubai Holding Asset Management (DHAM) has unveiled the renaming and rebranding of its residential leasing portfolio, formerly known as Dubai Asset Management, as Dubai Residential. This rebrand follows the integration of Nakheel and Meydan into Dubai Holding, resulting in the significant expansion of Dubai Residential’s portfolio. The new identity marks a key milestone in the company’s over two-decade journey of shaping the city’s residential leasing landscape, reaffirming its commitment to enhancing the quality of life for its residents and supporting Dubai’s continued development.

Unified under the Dubai Residential brand, the portfolio spans 40,000 homes, serving over 150,000 residents. From premium waterfront destinations to family-friendly neighbourhoods, the rebranding reinforces the company’s commitment to building future-focused, connected communities, with strategic growth planned for the future.

“Dubai's accelerated economic growth and urban development are evidence of our leadership’s exemplary vision, one of which residents, tourists, and visitors recognise the power and potential. As a business long committed to nurturing Dubai’s high quality of life, we stand at a crucial crossroads as the city evolves to make space for its growing population and a sustainable, dynamic future,” Malek Al Malek, Group CEO of Dubai Holding Asset Management, said.

“The strategic rebranding of our residential leasing portfolio marks a significant chapter in our group’s legacy as a creator of diversified, connected communities and captures the significant opportunities emerging in Dubai’s property market. This new identity reinforces our leadership within the competitive leasing landscape, solidifying our position as one of Dubai’s largest residential leasing portfolios. It highlights the vast reach of our portfolio and echoes the pivotal role we have played – and will continue to play – in making our Emirate a sought-after destination.”

Established in the early 2000s, the group has consistently evolved through strategic expansions, transitioning into Dubai Asset Management. A major milestone occurred in 2020, with the integration of Meraas under Dubai Holding, significantly broadening the residential vertical’s influence and market presence. The portfolio expansion was further accelerated in 2024 with the inclusion of Nakheel and Meydan, solidifying the newly branded Dubai Residential as one of the largest residential leasing portfolios in Dubai, with an extensive geographic footprint operating a diverse range of communities.

Dubai Residential’s complete portfolio now includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate and International City.

Harnessing positive market headwinds

This milestone chapter in the Group’s journey aligns with Dubai’s strong residential real estate performance, which continues to see high demand heading into 2025. Industry reports underscore the strong performance of the emirate’s residential market, with Savills reporting that Dubai remains a global leader in prime rental market growth, driven by pro-business policies, accessible visa programmes, and geopolitical stability, with the city’s population growing by over 25,700 in Q1 2024 alone.

For Dubai Residential, this demand presents valuable growth opportunities across its diverse leasing portfolio, catering to premium home-seekers, families, professionals, and corporates. Residents enjoy access to unique benefits, such state-of-the-art digital services, including contract renewals, maintenance, and payments via a dedicated resident app. Community-based retail centres, sporting amenities, and events enrich the living experiences, as do value-added benefits such as exclusive discounts and offers from leading streaming brands, service providers, retail hubs and relevant partners.

Revitalising its legacy

The rebranding to Dubai Residential involves a refresh of the brand’s visual identity, ensuring all assets unite under a distinctive brand umbrella. Representing the group’s commitment to innovation, the exercise aims to emphasise its market dominance and shore up its legacy as one of the key players in Dubai’s competitive residential leasing sector.