Dubai Residential, one of the city’s largest residential leasing portfolios under Dubai Holding Asset Management, reported a strong year for community engagement in 2024. Reflecting its commitment to fostering resident happiness and a sense of belonging, the company hosted over 85 curated events and activities across its portfolio of more than 20 communities, attracting more than 50,000 participants— double that of the previous year.

This rise in participation reflects the company's dedication to fostering vibrant and connected communities. Events celebrated the diversity of its more than 140,000 residents from over 135 nationalities, offering opportunities to share experiences, celebrate traditions, and strengthen neighbourhood bonds.

Dubai Residential used tenant feedback to curate a diverse calendar of events, catering to a wide range of interests and age groups. Cultural celebrations, such as Ramadan Markets and Diwali events, featured live performances, traditional crafts, henna art and storytelling. Sustainability-focused initiatives, such as Eco Fun Day, encouraged environmentally conscious lifestyle habits with interactive workshops on waste management and upcycling competitions while other residents participated in fun, creative recycling projects and eco-themed games.

Family-centric events, such as Winter Markets, offered festive light displays, seasonal craft stations, and culinary stalls that offered festive delicacies. Pet Days delighted animal lovers with free pet grooming and veterinary check-ups, while Splash Days saw refreshing water activities and live DJ performances deliver a lively community gathering.

In 2024, Dubai Asset Management rebranded to Dubai Residential, aligning with the integration of Nakheel and Meydan under Dubai Holding. This move significantly expanded its portfolio to over 35,000 homes across more than 20 vibrant communities for over 140,000 residents across Dubai, reaffirming its leadership as one of the biggest in the city’s residential leasing market.

The rebrand highlights Dubai Residential’s focus on creating inclusive communities that prioritise resident well-being and connection. From premium waterfront destinations to family-friendly neighbourhoods, the company continues to elevate resident experiences with its innovative approach to community building.

Expanding Value Through Strategic Partnerships

Dubai Residential also enhanced resident experiences by collaborating with partners such as CAFU, OSN, Careem, Banyan Tree Hotel, and Dubai Holding’s Tickit loyalty programme. These collaborations provided residents exclusive benefits, such as special offers, gifts, and packages, delivering additional value and enriching the residential experience beyond the home.

Looking Ahead

In celebration of the UAE’s Year of Community for 2025, declared by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Dubai Residential’s event calendar is set to expand on its previous successes with an exciting lineup of events designed to foster a united and empowered community. These include the Ramadan Market in March, which will have with themed crafts, traditional entertainment, and culinary delightstraditional cuisine, in addition to the Music Jam, Pet Day, Splash Day, and much more in the following months.

By continuing to innovate in resident engagement, Dubai Residential remains committed to fostering thriving communities across Dubai and supporting the city’s dynamic growth.